Tuesday, August 5, 2008

HOW TO RETAIN VISITORS IN YOUR SITE

HOW TO MAKE VISITORS REMAIN IN YOUR SITE
How does your website look like? Is it professionally designed and filled with a lot of information? Or is it one that is simply designed and showing one main topic in the centre of the page?
Have you put yourselves in the shoes of the visitors of your website?
We all agree that seeing people leaving your site after not even five minutes is depressing. So below are some things you should avoid and some tips that you will like to learn.
Here are some things that you should avoid and people dislike:
-Lack of focus. Your website shows almost everything about everything. Like a disorganized room, people won't even bother surfing around your website if they can't understand the main topic of your site.
-Lack of information. Your website is like an empty shell, created for other purposes rather than providing with visitors quality information.
-Lack of personality. Your website represents you, what you've created should be representing the likes and dislikes of yours. Trying too hard to create one that appeals to everyone is impossible. You can't please everybody who visits your site.
-Political/racial/religion/hate/adult comments. These are the subjects that you should avoid commenting on. People have their own different views and ideas, we got to respect that.
-Poorly visualized. People love colorful and fancy stuff, our eyes are more attracted to the bright colors. Avoid using dark backgrounds, colored words that are difficult to read. If the website is well designed, people will usually expect great content as well.
-Pop-up ads and other distractions. Yes, these are good tools to capture leads but if overused, visitors may leave a bad impression on you. Offer free information in a form of newsletter or eBooks in exchange of their personal information.
These are the major reasons why people leave your website within seconds, jeopardizing your chances of working from home using your computer much lower.
Below are some tips on getting people to stay longer in your website:
-Provide useful information in the most direct way. People love to have easy access to what they are looking for. They want answers, solutions fast. They don't want to hear your marketing talk and hard selling at start.
-Show that you care. Getting your website well designed and have a personal feel is important. People love to come to website that they feel comfortable with. One that is well customized to meet people's certain needs.
-Give, offer, reward. People want to know where to get more information out of your website without spending a single cent, give them!
-Easy to navigate. Imagine entering a place where there's no directions, you feel lost. You would want to explore around the entire website before leaving. Having a site menu will certainly help.
-Simple instructions. Give simple instructions to visitors if there's any action needed from them.
-Build trust. Internet is still a virtual world to many, some still have the idea that making money online is impossible. To complete strangers, building trust within minutes is hard. You can do so by offering a "about me" or "contact me" page.
Of course, there are many other ways and strategies of improving visitors' stay. You can create and have ideas of your own as long as they work.
I hope you enjoy reading this article and thank you for taking your precious time!

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